We are happy to announce the upcoming launch of a new journal, Management and Business Review (MBR). The goal of MBR is to bridge management practice, education and research, and thereby enhance all three. With a targeted readership of managers, students, and professors, we hope and expect that this effort will increase the impact of academic research on organizations.
In contrast to the Harvard Business Review (HBR), the Sloan Management Review (SMR), and the California Management Review (CMR), which are each published by a single school, MBR is the result of a grassroots initiative with a wide participation by many schools and companies. Our editorial team includes top professors and well-published executives from these organizations. Ten of these organizations are also cosponsors of MBR.
The primary reason for developing a new journal is that we have over 20 million potential readers of such journals worldwide who have a broad range of needs for knowledge about management and business practices. The existing sources, including HBR, SMR, and CMR and the enormous amount of information available on the Internet, meet only a fraction of their needs.
Most of the over 200,000 business school professors around the world generally publish in about 1,500 research journals and practitioners’ journals focused on specific business disciplines. Over 98 % of them never attempt to publish in HBR, SMR, or CMR. They could be motivated to write papers for MBR with its broad community involvement, a different editorial structure, and different editorial processes.
To evolve a platform that encourages a wide range of writings that bridge the gaps between practice, education, and research, we will emphasize the following: