Tuesday, September 26, 2023

A Grassroots Initiative to Bridge Practice, Education, and Research.

2023 Spring and Winter Special Issue Articles

01
Cover 1
02
Cover 2
03
Contents at a Glance
04
Masthead
05
Executive Summaries
06
Acknowledgement
07
Introduction
08
The Mastercard Digital Marketing Engine™: Using AI to Spot Micro Trends for Effective Customer Engagement
09
The Alibaba Challenge: How to Effectively Engage with a Billion Customers
10
AI in Personalized Product Recommendations
11
Hyper-Personalization for Customer Engagement with Artificial Intelligence
12
Saving Lives with AI: Lessons in Personalization and Engagement
13
After a Stroke, AI Helped Me Learn to Write Again
14
AI + Human Is the Essential Formula for Customer Engagement
15
The Leader’s Strategic Mindset: A Key Factor for AI Success
16
Book Review: Balancing Human and AI Control to Achieve Meaningful Customer Engagement - Human-Centered AI by Ben Shneiderman
17
Book Review: Artificial Intelligence for Sustainable Value Creation, Margherita Pagani and Renaud Champion, eds.
18
White Glove Service: AI in Wealth Management Raises Client Engagement at Scale
19
Resurrecting Jimi Hendrix: The Power of AI to Expand Consumer Engagement Through Musical Fan Cultures
20
Wizenoze: The Value of Engaging the Customer’s Customer
21
Developing a Trustworthy AI Rating System and Its Impact on Customer Engagement
22
Book Review: Seven Ways that AI Will Transform Customer Engagement
23
Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
24
Machines that Dream: How AI-Human Collaborations in Art Deepen Audience Engagement
25
Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data
26
How Artificial Intelligence Can Keep Classical Music in Business
27
Infosys: AI Helps Build Customer Engagement to Ace the Tennis Game
28
AI for Customer Engagement at Google
29
Singapore’s Hospital to Home Program: Raising Patient Engagement Through AI
30
Commonwealth Bank: Amplifying Customer Centricity with AI
31
Singapore’s AI Applications in the Public Sector: Six Examples
32
Book Review: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
33
Book Review: Quantum Marketing by Raja Rajamannar
34
3 Visions of the Future of AI for Customer Engagement: 2027 Scenarios
35
Individual and Library Subscription Prices
36
Prices and Customization for Corporations
37
A Special Offer for Business School Deans
38
Share All Three 2021 Issues with Everyone You Know
39
Join MBR on Social Media
40
Papers to Appear in Future Issues of MBR