2023 Spring and Winter Special Issue Articles
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Cover 1
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Cover 2
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Contents at a Glance
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Masthead
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Executive Summaries
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Acknowledgement
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Introduction
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The Mastercard Digital Marketing Engine™: Using AI to Spot Micro Trends for Effective Customer Engagement
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The Alibaba Challenge: How to Effectively Engage with a Billion Customers
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AI in Personalized Product Recommendations
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Hyper-Personalization for Customer Engagement with Artificial Intelligence
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Saving Lives with AI: Lessons in Personalization and Engagement
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After a Stroke, AI Helped Me Learn to Write Again
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AI + Human Is the Essential Formula for Customer Engagement
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The Leader’s Strategic Mindset: A Key Factor for AI Success
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Book Review: Balancing Human and AI Control to Achieve Meaningful Customer Engagement - Human-Centered AI by Ben Shneiderman
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Book Review: Artificial Intelligence for Sustainable Value Creation, Margherita Pagani and Renaud Champion, eds.
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White Glove Service: AI in Wealth Management Raises Client Engagement at Scale
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Resurrecting Jimi Hendrix: The Power of AI to Expand Consumer Engagement Through Musical Fan Cultures
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Wizenoze: The Value of Engaging the Customer’s Customer
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Developing a Trustworthy AI Rating System and Its Impact on Customer Engagement
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Book Review: Seven Ways that AI Will Transform Customer Engagement
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Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
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Machines that Dream: How AI-Human Collaborations in Art Deepen Audience Engagement
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Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data
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How Artificial Intelligence Can Keep Classical Music in Business
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Infosys: AI Helps Build Customer Engagement to Ace the Tennis Game
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AI for Customer Engagement at Google
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Singapore’s Hospital to Home Program: Raising Patient Engagement Through AI
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Commonwealth Bank: Amplifying Customer Centricity with AI
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Singapore’s AI Applications in the Public Sector: Six Examples
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Book Review: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
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Book Review: Quantum Marketing by Raja Rajamannar
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3 Visions of the Future of AI for Customer Engagement: 2027 Scenarios
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Individual and Library Subscription Prices
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Prices and Customization for Corporations
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A Special Offer for Business School Deans
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Share All Three 2021 Issues with Everyone You Know
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Join MBR on Social Media
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Papers to Appear in Future Issues of MBR