HomeSpring 2022 Issue
Spring 2022 Issue
Beyond Usual: How Leading Firms Diverge from Business as Usual
Ofer MintzUTS Business School,University of Technology Sydney,Coller School of Management, Tel Aviv University
Eric KnightMacquarie Business School,Macquarie University
Ofer Mintz and Eric Knight draw on their...
Can Artificial Intelligence Overshadow Human Intelligence in Marketing?
V KumarSt. John’s University
Nazli Z. Turken Johns Hopkins University
Ashutosh DixitCleveland State University
Rajshekhar “Raj” G. JavalgiWalsh University
V Kumar, Ashutosh Dixit, Rajshekhar “Raj” G. Javalgi, and...
Conflict Analytics: When Data Science Meets Dispute Resolution
Maxime C. CohenDesautels Faculty of Management, McGill University
Samuel DahanFaculty of Law & Smith School of Business, Queen’s University
Colin RuleMediate.com
Maxime Cohen, Samuel Dahan, and Colin...
Contents at a Glance
12 The Rebirth of Marketing and the Role of Chief Marketing Officers
Yoram “Jerry” Wind and Nick Primola
The authors describe the role of the new...
Executive Summaries
The Rebirth of Marketing and the Role of Chief Marketing Officers
Yoram “Jerry” Wind | The Wharton School, University of PennsylvaniaNick Primola | Association of...
Make Your Business Quantum-Ready Today
ManMohan S. SodhiBayes Business School, City,University of London
Sridhar R. TayurTepper School of Business, CarnegieMellon University
How can executives capitalize on the promise of quantum computing...
Racial and Ethnic Self-Expression Offer a Marketing Opportunity
Denise DahlhoffThe Conference Board
Ivan PollardThe Conference Board
Denise Dahlhoff and Ivan Pollard from The Conference Board find that, in an increasingly diverse America, creating brands...
The Reality Distortion Field in Care Delivery: Overcoming Obstacles to Improve Healthcare Delivery
Kyle RichardvilleKaiser Permanente Northern California, San Franc
Bradley R. StaatsUniversity of North Carolina Kenan-Flagler School of Business
Brian J. MillerThe Johns Hopkins University School of Medicine,...
The Rebirth of Marketing and the Role of Chief Marketing Officers
Yoram “Jerry” WindThe Wharton School, University of Pennsylvania
Nick PrimolaAssociation of National Advertisers
Yoram “Jerry” Wind and Nick Primola describe the role of the new CMO...
Visibility Isn’t Enough: Supply Chains Also Need Vigilance
Shardul S. Phadnis, Asia School of Business
Paul J.H. Schoemaker, Wharton University of Pennsylvania
Were you ill-prepared for COVID-19’s organizational upheavals and supply chain disruptions? Shardul...