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Spring 2022 Articles

Beyond Usual: How Leading Firms Diverge from Business as Usual

Ofer MintzUTS Business School,University of Technology Sydney,Coller School of Management, Tel Aviv University Eric KnightMacquarie Business School,Macquarie University Ofer Mintz and Eric Knight draw on their...

Can Artificial Intelligence Overshadow Human Intelligence in Marketing?

V KumarSt. John’s University Nazli Z. Turken Johns Hopkins University Ashutosh DixitCleveland State University Rajshekhar “Raj” G. JavalgiWalsh University V Kumar, Ashutosh Dixit, Rajshekhar “Raj” G. Javalgi, and...

Conflict Analytics: When Data Science Meets Dispute Resolution

Maxime C. CohenDesautels Faculty of Management, McGill University Samuel DahanFaculty of Law & Smith School of Business, Queen’s University Colin RuleMediate.com Maxime Cohen, Samuel Dahan, and Colin...

Make Your Business Quantum-Ready Today

ManMohan S. SodhiBayes Business School, City,University of London Sridhar R. TayurTepper School of Business, CarnegieMellon University How can executives capitalize on the promise of quantum computing...

Racial and Ethnic Self-Expression Offer a Marketing Opportunity

Denise DahlhoffThe Conference Board Ivan PollardThe Conference Board Denise Dahlhoff and Ivan Pollard from The Conference Board find that, in an increasingly diverse America, creating brands...

The Reality Distortion Field in Care Delivery: Overcoming Obstacles to Improve Healthcare Delivery

Kyle RichardvilleKaiser Permanente Northern California, San Franc Bradley R. StaatsUniversity of North Carolina Kenan-Flagler School of Business Brian J. MillerThe Johns Hopkins University School of Medicine,...

The Rebirth of Marketing and the Role of Chief Marketing Officers

Yoram “Jerry” WindThe Wharton School, University of Pennsylvania Nick PrimolaAssociation of National Advertisers Yoram “Jerry” Wind and Nick Primola describe the role of the new CMO...

Visibility Isn’t Enough: Supply Chains Also Need Vigilance

Shardul S. Phadnis, Asia School of Business Paul J.H. Schoemaker, Wharton University of Pennsylvania Were you ill-prepared for COVID-19’s organizational upheavals and supply chain disruptions? Shardul...

Why Working Backwards Works Better

George S. DayThe Wharton School, University of Pennsylvania “Working backwards” is a signature method that Amazon uses to assess its innovation initiatives. The system works...

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