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Spring 2022 Others

Contents at a Glance

12 The Rebirth of Marketing and the Role of Chief Marketing Officers Yoram “Jerry” Wind and Nick Primola The authors describe the role of the new...

Executive Summaries

The Rebirth of Marketing and the Role of Chief Marketing Officers Yoram “Jerry” Wind | The Wharton School, University of PennsylvaniaNick Primola | Association of...

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