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Summer 2022 Articles

Countercyclical Marketing During Recessions

Nirmalya KumarSingapore Management University Nirmalya Kumar argues that during recessions, firms should fight against their instinct to reduce marketing budgets. Instead, a large body of...

How Brands Can Leverage Their Social Media Marketing

Anatoli Colicev, University of Liverpool Management School Ashwin Malshe, College of Business, University of Texas at San Antonio Koen Pauwels, D’Amore-McKim School of Business, Northeastern University Anatoli...

Putting Supply Chain Resilience Theory into Practice

Morris A. CohenThe Wharton School, University of PennsylvaniaShiliang CuiMcDonough School of Business, Georgetown UniversitySebastian DoetschWHU–Otto Beisheim School of Management Ricardo ErnstMcDonough School of Business, Georgetown...

Responding to the Risk of Imposed Changeson the Project Budget and Deadline

Robert F. BordleyUniversity of Michigan, Ann Arbor Jeffrey M. KeislerUniversity of Massachusetts, Boston How can you plan and execute a project knowing that your resources and...

The Road to Failure Is Paved with Good Discounts: How Premature Discounts Hurt Entrepreneurs on Kickstarter

Christian SchulzeFrankfurt School of Finance & Management Daniel BlasegESADE Business School Christian Schulze and Daniel Blaseg show why entrepreneurs seeking customer attention should stay away from...

Unlocking Innovative Selling

Qing Li, School of Business and Management, Hong Kong University of Science and Technology Christopher Tang, Anderson School of Management, University of California, Los Angeles Online...

Why Brands Grow: The Power of Differentiation and Penetration

Koen PauwelsD’Amore-McKimSchool of Business,Northeastern University Oliver KollSchool of Management,University of Innsbruck Koen Pauwels and Oliver Koll examine the complex relationship between consumers’ attitudes toward a brand...

You Move Me:Understanding and Optimizing Job Rotation

Jeff S. JohnsonHenry W. Bloch School of Management, University of Missouri-Kansas City Job rotations can benefit both employees and organizations, however they also have a...

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