Section I. PERSONALIZATION
After a Stroke, AI Helped Me Learn to Write Again
Mukul PandyaThe Wharton School, University of Pennsylvania
Every year, fifteen million people around the globe suffer strokes. Mukul Pandya, a lifelong writer and editor, describes...
AI in Personalized Product Recommendations
Kartik HosanagarThe Wharton School, University of Pennsylvania
Dokyun LeeQuestrom School of Business, Boston University
Consumers today are presented with a vast wealth of product offerings in...
Hyper-Personalization for Customer Engagement with Artificial Intelligence
Thomas H. DavenportBabson College and Oxford Business School
Personalization based on customer attributes and behavior is a familiar concept among marketers, and artificial intelligence is...
Saving Lives with AI: Lessons in Personalization and Engagement
Rex BriggsMMA Global
Stefanie FriedoffBrown University
Erik LundbergArtsAI
Rex Briggs, Stefanie Friedhoff, and Erik Lundberg describe how the Ad Council rose to the challenge of educating people...
The Alibaba Challenge: How to Effectively Engage with a Billion Customers
Yitong WangAlibaba
Ofer MintzUniversity of TechnologySydney and Tel Aviv University
Depin ChenAlibaba
Kehan ChenAlibaba
Alibaba conducts millions of transactions involving billions of dollars each year. Yitong Wang, Ofer...
The Mastercard Digital Engine™: Using AI to Spot Micro Trends for Effective Customer Engagement
Raja RajamannarMastercard
Introductory NoteRaja Rajamannar, chief marketing and communications officer of Mastercard, describes the dwindling of consumer attention and explains how marketers can follow Mastercard’s...