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HomeWinter and Spring 2023 AriticlesSection III. PREDICTIONS

Section III. PREDICTIONS

Book Review: Seven Ways that AI Will Transform Customer Engagement

Mukul PandyaThe Wharton School, University of Pennsylvania Artificial intelligence, or AI, is transforming every aspect of business and society, including the very nature of customer...

Developing a Trustworthy AI Rating System and Its Impact on Customer Engagement

Jennifer ShkabaturReichman University Alex MintzReichman University Customers who trust products and services engage more, which improves their experience and satisfaction. AI tools now shape many customer...

Resurrecting Jimi Hendrix: The Power of AI to Expand Consumer Engagement Through Musical Fan Cultures

Alan SchulmanUpperRight Stacey Lynn SchulmanHi: Human Insight Alan Schulman and Stacey Lynn Schulman describe how generative AI can make classic, iconic musical styles feel new again,...

White Glove Service: AI in Wealth Management Raises Client Engagement at Scale

Brian Lincoln, IBM Consulting Robert Grant, IBM Consulting Suresh Iyengar, IBM Consulting Brian Lincoln, Robert Grant, and Suresh Iyengar explain why firms seeking to win in the...

Wizenoze: The Value of Engaging the Customer’s Customer

Stefano Puntoni, The Wharton School, University of Pennsylvania Stefano Puntoni examines how Wizenoze, a Dutch educational technology startup, uses AI to match educational content to...

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