Section IV. CUSTOMER INSIGHTS
How Artificial Intelligence Can Keep Classical Music in Business
David Serkin LudwigThe Juilliard School
Many fear that AI spells the end of human music and musicians. David Serkin Ludwig explains why new technologies represent...
Infosys: AI Helps Build Customer Engagement to Ace the Tennis Game
Navin RammohanInfosys
Mukul PandyaThe Wharton School, University of Pennsylvania
Navin Rammohan and Mukul Pandya describe Infosys Courtvision, which allows tennis fans to visualize the data points...
Machines that Dream: How AI-Human Collaborations in Art Deepen Audience Engagement
Refik AnadolArtist
Pelin KivrakRefik Anadol Studio and Tufts University
Human engagement in the realm of digital art will take many forms, both in the physical world...
Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
Laurent LarguinatMars, Inc.
Laurent Larguinat describes Mars’ ACE, a proprietary AI tool which analyzes large sets of consumer behavioral data to predict the sales effectiveness...
Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data
P.K. KannanRobert H. Smith School of Business, University of Maryland
Yi YangHong Kong University of Science and Technology
Kunpeng ZhangRobert H. Smith School of Business, University...