Tuesday, September 26, 2023

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Winter and Spring 2023 Others

Contents at a Glance

Introduction Jerry Wind, Margherita Pagani, and Jerry Dischler The guest editors of this special double issue of MBR describe its inspiration and importance. The issue explores...

Executive Summaries

Section I: Personalization The Mastercard Digital Marketing EngineTM: UsingAI to Spot Micro Trends for Effective CustomerEngagement Raja Rajamannar | Mastercard People are now bombarded with around...


MBR SPECIAL ISSUE – AI FOR CUSTOMER ENGAGEMENT Jerry Wind, Margherita Pagani, and Jerry DischlerGuest Editors of MBR’s Winter & Spring 2023 Special Issue At the...

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