Winter and Spring 2023 Others
Contents at a Glance
Introduction
Jerry Wind, Margherita Pagani, and Jerry Dischler
The guest editors of this special double issue of MBR describe its inspiration and importance. The issue explores...
Executive Summaries
Section I: Personalization
The Mastercard Digital Marketing EngineTM: UsingAI to Spot Micro Trends for Effective CustomerEngagement
Raja Rajamannar | Mastercard
People are now bombarded with around...
Introduction
MBR SPECIAL ISSUE – AI FOR CUSTOMER ENGAGEMENT
Jerry Wind, Margherita Pagani, and Jerry DischlerGuest Editors of MBR’s Winter & Spring 2023 Special Issue
At the...