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A Grassroots Initiative to Bridge Practice, Education, and Research.

Summer 2023 Issue Is Now Available

AI and Decision-Making

Summer 2023 Issue Latest Articles

Papers to Appear in Future Issues of Management and Business Review

Vijay Govindarajan and Anup SrivastavaWhat Is a Modern Tech Company? How Does It Differ from a 20th Century Industrial Giant? Stanley Frederick W.T. Lim and...

Executive Summaries

AI and the Future of Making Management Decisions Ali Aslan Gümüsay | LMU Munich and Humboldt Institute for Internet and SocietyThomas Bohné | University of...

The Rise of the Standing Neutral: An Easy, Economical, and Effective Way to Prevent Contractual Conflicts

Kate VitasekUniversity of Tennessee Knoxville Daniel BumblauskasMissouri Western State University Jim GrotonEversheds Sutherland (Retired) Yu (Jade) ChuUniversity of Northern Iowa Kate Vitasek, Daniel Bumblauskas, Jim Groton, and Yu...

Kick-starting an Innovation Ecosystem

Arnoud De MeyerSingapore Management University Peter J. WilliamsonJudge Business School, University of Cambridge Do you believe that innovation ecosystems are valuable but don’t know how to...

THE CIRCULAR ECONOMY: A Slippery Step on the Path to Sustainability?

Kieren MayersINSEAD Tom DavisHP (retired) Luk N. Van WassenhoveINSEAD Kieren Mayers, Tom Davis, and Luk N. Van Wassenhove explain how the unquestioning adoption of the circular economy...

AI and the Future of Making Management Decisions

Ali Aslan GümüsayLMU Munich and HumboldtInstitute for Internet and Society Thomas BohnéUniversity of Cambridge Thomas H. DavenportBabson College Ali Aslan Gümüsay, Thomas Bohné, and Thomas Davenport describe...

Special Winter/Spring Issue 2023 Articles

Saving Lives with AI: Lessons in Personalization and Engagement

Rex BriggsMMA Global Stefanie FriedoffBrown University Erik LundbergArtsAI Rex Briggs, Stefanie Friedhoff, and Erik Lundberg describe how the Ad Council rose to the challenge of educating people...

The Leader’s Strategic Mindset: A Key Factor for AI Success

Pernille RydénIT University of Copenhagen Torsten RingbergCopenhagen Business School Omar A. El SawyMarshall School of Business,University of Southern California Businesses are increasingly using artificial intelligence (AI) to...

Machines that Dream: How AI-Human Collaborations in Art Deepen Audience Engagement

Refik AnadolArtist Pelin KivrakRefik Anadol Studio and Tufts University Human engagement in the realm of digital art will take many forms, both in the physical world...

Infosys: AI Helps Build Customer Engagement to Ace the Tennis Game

Navin RammohanInfosys Mukul PandyaThe Wharton School, University of Pennsylvania Navin Rammohan and Mukul Pandya describe Infosys Courtvision, which allows tennis fans to visualize the data points...

Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data

P.K. KannanRobert H. Smith School of Business, University of Maryland Yi YangHong Kong University of Science and Technology Kunpeng ZhangRobert H. Smith School of Business, University...

Introduction

MBR SPECIAL ISSUE – AI FOR CUSTOMER ENGAGEMENT Jerry Wind, Margherita Pagani, and Jerry DischlerGuest Editors of MBR’s Winter & Spring 2023 Special Issue At the...

ABOUT MBR

The goal of MBR is to publish papers that improve the practice of management. We seek business scholars’ work that translates academic research into practical insights for managers. We seek managers’ perspectives which will inspire conversation and research. We encourage the educational use of MBR articles by permitting degree programs to use them without paying royalty. We hope that by bridging management practice, research, and education MBR will empower all three, forging closer bonds between us..

MBR is the result of a grassroots initiative with a wide participation by many schools and companies in contrast to the journals like Harvard Business Review (HBR), the Sloan Management Review (SMR), and the California Management Review (CMR) each of which is published by a single school. Our editorial team includes top professors and senior executives from these organizations. Eleven of these schools are also sponsors of MBR.

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