Tuesday, September 26, 2023

A Grassroots Initiative to Bridge Practice, Education, and Research.

Spring and Winter 2023 Special Issue Is Now Available

Special Double Issue: AI for Customer Engagement

Latest Articles

Wizenoze: The Value of Engaging the Customer’s Customer

Stefano Puntoni, The Wharton School, University of Pennsylvania Stefano Puntoni examines how Wizenoze, a Dutch educational technology startup, uses AI to match educational content to...

Infosys: AI Helps Build Customer Engagement to Ace the Tennis Game

Navin RammohanInfosys Mukul PandyaThe Wharton School, University of Pennsylvania Navin Rammohan and Mukul Pandya describe Infosys Courtvision, which allows tennis fans to visualize the data points...

The Leader’s Strategic Mindset: A Key Factor for AI Success

Pernille RydénIT University of Copenhagen Torsten RingbergCopenhagen Business School Omar A. El SawyMarshall School of Business,University of Southern California Businesses are increasingly using artificial intelligence (AI) to...

Singapore’s AI Applications in the Public Sector: Six Examples

Steven M. Miller, Singapore Management University Steven M. Miller describes six instances in which Singapore has applied AI in the public sector, illustrating different ways...

Book Review: Quantum Marketing by Raja Rajamannar

Nick Primola, Association of National Advertisers Quantum Marketing1 provides a foundation for anyone seeking to understand the current wave of tech-driven innovations that are transforming...

Commonwealth Bank: Amplifying Customer Centricity with AI

Steven Randazzo,Warwick Business School and Harvard University Jin H. Paik, Harvard Business School and Altruistic Yael Grushka-Cockayne,Darden School of Business, University of Virginia Steven Randazzo, Jin H....


The goal of MBR is to publish papers that improve the practice of management. We seek business scholars’ work that translates academic research into practical insights for managers. We seek managers’ perspectives which will inspire conversation and research. We encourage the educational use of MBR articles by permitting degree programs to use them without paying royalty. We hope that by bridging management practice, research, and education MBR will empower all three, forging closer bonds between us..

MBR is the result of a grassroots initiative with a wide participation by many schools and companies in contrast to the journals like Harvard Business Review (HBR), the Sloan Management Review (SMR), and the California Management Review (CMR) each of which is published by a single school. Our editorial team includes top professors and senior executives from these organizations. Eleven of these schools are also sponsors of MBR.

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