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A Grassroots Initiative to Bridge Practice, Education, and Research.

Summer 2023 Issue Is Now Available

AI and Decision-Making

Summer 2023 Issue Latest Articles

Papers to Appear in Future Issues of Management and Business Review

Vijay Govindarajan and Anup SrivastavaWhat Is a Modern Tech Company? How Does It Differ from a 20th Century Industrial Giant? Stanley Frederick W.T. Lim and...

THE CIRCULAR ECONOMY: A Slippery Step on the Path to Sustainability?

Kieren MayersINSEAD Tom DavisHP (retired) Luk N. Van WassenhoveINSEAD Kieren Mayers, Tom Davis, and Luk N. Van Wassenhove explain how the unquestioning adoption of the circular economy...

AI and the Future of Making Management Decisions

Ali Aslan GümüsayLMU Munich and HumboldtInstitute for Internet and Society Thomas BohnéUniversity of Cambridge Thomas H. DavenportBabson College Ali Aslan Gümüsay, Thomas Bohné, and Thomas Davenport describe...

The Rise of the Standing Neutral: An Easy, Economical, and Effective Way to Prevent Contractual Conflicts

Kate VitasekUniversity of Tennessee Knoxville Daniel BumblauskasMissouri Western State University Jim GrotonEversheds Sutherland (Retired) Yu (Jade) ChuUniversity of Northern Iowa Kate Vitasek, Daniel Bumblauskas, Jim Groton, and Yu...

Executive Summaries

AI and the Future of Making Management Decisions Ali Aslan Gümüsay | LMU Munich and Humboldt Institute for Internet and SocietyThomas Bohné | University of...

Contents at a Glance

AI and the Future of Making Management Decisions Ali Aslan Gümüsay, Thomas Bohné, and Thomas H. Davenport The authors describe the types of decisions that AI...

Special Winter/Spring Issue 2023 Articles

AI for Customer Engagement at Google

Google’s Customer Engagement Leadership Team: Tim Frank Qiushuang Zhang Aastha Gaur Ravi Narasimhan Abheek Gupta Roman Karachinsky Doris Neubauer Sandeep Beri Ian Suttle Shashi Upadhyay Leo Cheng Tony Li Natalie Mason Vicky Ge Google had...

AI in Personalized Product Recommendations

Kartik HosanagarThe Wharton School, University of Pennsylvania Dokyun LeeQuestrom School of Business, Boston University Consumers today are presented with a vast wealth of product offerings in...

The Mastercard Digital Engineâ„¢: Using AI to Spot Micro Trends for Effective Customer Engagement

Raja RajamannarMastercard Introductory NoteRaja Rajamannar, chief marketing and communications officer of Mastercard, describes the dwindling of consumer attention and explains how marketers can follow Mastercard’s...

Singapore’s Hospital to Home Program: Raising Patient Engagement Through AI

John AbisheganadenNational Healthcare Group Kheng Hock LeeSingHealth Group Lian Leng LowSingHealth Group Eugene ShumSingHealth Group Han Leong GohIntegrated Health Information Systems Christine Gia Lee AngIntegrated Health Information Systems Andy Wee...

AI + Human Is the Essential Formula for Customer Engagement

Chetan Dube, Amelia As AI systems for customer engagement become ever more prevalent, it is vital that business leaders understand how to design and use...

After a Stroke, AI Helped Me Learn to Write Again

Mukul PandyaThe Wharton School, University of Pennsylvania Every year, fifteen million people around the globe suffer strokes. Mukul Pandya, a lifelong writer and editor, describes...

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The goal of MBR is to publish papers that improve the practice of management. We seek business scholars’ work that translates academic research into practical insights for managers. We seek managers’ perspectives which will inspire conversation and research. We encourage the educational use of MBR articles by permitting degree programs to use them without paying royalty. We hope that by bridging management practice, research, and education MBR will empower all three, forging closer bonds between us..

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