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A Grassroots Initiative to Bridge Practice, Education, and Research.

Spring 2022 Issue Is Now Available

The Rebirth of Marketing

Latest Articles

Executive Summaries

The Rebirth of Marketing and the Role of Chief Marketing Officers Yoram “Jerry” Wind | The Wharton School, University of PennsylvaniaNick Primola | Association of...

Conflict Analytics: When Data Science Meets Dispute Resolution

Maxime C. CohenDesautels Faculty of Management, McGill University Samuel DahanFaculty of Law & Smith School of Business, Queen’s University Colin Maxime Cohen, Samuel Dahan, and Colin...

Beyond Usual: How Leading Firms Diverge from Business as Usual

Ofer MintzUTS Business School,University of Technology Sydney,Coller School of Management, Tel Aviv University Eric KnightMacquarie Business School,Macquarie University Ofer Mintz and Eric Knight draw on their...

Make Your Business Quantum-Ready Today

ManMohan S. SodhiBayes Business School, City,University of London Sridhar R. TayurTepper School of Business, CarnegieMellon University How can executives capitalize on the promise of quantum computing...

The Rebirth of Marketing and the Role of Chief Marketing Officers

Yoram “Jerry” WindThe Wharton School, University of Pennsylvania Nick PrimolaAssociation of National Advertisers Yoram “Jerry” Wind and Nick Primola describe the role of the new CMO...

Why Working Backwards Works Better

George S. DayThe Wharton School, University of Pennsylvania “Working backwards” is a signature method that Amazon uses to assess its innovation initiatives. The system works...


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