Summer 2022Subscription OnlySummer 2022 Articles How Brands Can Leverage Their Social Media Marketing FacebookTwitterWhatsAppLinkedinEmailPrintViber Login or Subscribe to MBR to access this page. MBR Subscription Page Username or E-mail Password * Remember Me Forgot Password Tags2022 Summer Issue FacebookTwitterWhatsAppLinkedinEmailPrintViber Previous articleIntroductionNext articleThe Virtuous Cycle of Practitioner-Based Research: How Academics Continually Break New Ground in Management RELATED ARTICLES Summer 2022 Contents at a Glance Subscription Only Putting Supply Chain Resilience Theory into Practice Subscription Only Countercyclical Marketing During Recessions Search