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Countercyclical Marketing During Recessions
Nirmalya KumarSingapore Management University
Nirmalya Kumar argues that during recessions, firms should fight against their instinct to reduce marketing budgets. Instead, a large body of...
How Brands Can Leverage Their Social Media Marketing
Anatoli Colicev, University of Liverpool Management School
Ashwin Malshe, College of Business, University of Texas at San Antonio
Koen Pauwels, D’Amore-McKim School of Business, Northeastern University
Anatoli...
Putting Supply Chain Resilience Theory into Practice
Morris A. CohenThe Wharton School, University of PennsylvaniaShiliang CuiMcDonough School of Business, Georgetown UniversitySebastian DoetschWHU–Otto Beisheim School of Management
Ricardo ErnstMcDonough School of Business, Georgetown...
Responding to the Risk of Imposed Changeson the Project Budget and Deadline
Robert F. BordleyUniversity of Michigan, Ann Arbor
Jeffrey M. KeislerUniversity of Massachusetts, Boston
How can you plan and execute a project knowing that your resources and...
The Road to Failure Is Paved with Good Discounts: How Premature Discounts Hurt Entrepreneurs on Kickstarter
Christian SchulzeFrankfurt School of Finance & Management
Daniel BlasegESADE Business School
Christian Schulze and Daniel Blaseg show why entrepreneurs seeking customer attention should stay away from...
Unlocking Innovative Selling
Qing Li, School of Business and Management, Hong Kong University of Science and Technology
Christopher Tang, Anderson School of Management, University of California, Los Angeles
Online...
Why Brands Grow: The Power of Differentiation and Penetration
Koen PauwelsD’Amore-McKimSchool of Business,Northeastern University
Oliver KollSchool of Management,University of Innsbruck
Koen Pauwels and Oliver Koll examine the complex relationship between consumers’ attitudes toward a brand...
You Move Me:Understanding and Optimizing Job Rotation
Jeff S. JohnsonHenry W. Bloch School of Management, University of Missouri-Kansas City
Job rotations can benefit both employees and organizations, however they also have a...