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A Grassroots Initiative to Bridge Practice, Education, and Research.
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Special Issues
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Winter and Spring 2023
Winter and Spring 2023
Winter and Spring 2023
Introduction
Section VI. THE FUTURE
3 Visions of the Future of AIfor Customer Engagement: 2027 Scenarios
Section V. OMNICHANNEL ENGAGEMENT
Book Review: Quantum Marketing by Raja Rajamannar
Section V. OMNICHANNEL ENGAGEMENT
Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
Winter and Spring 2023
AI + Human Is the Essential Formula for Customer Engagement
Winter and Spring 2023
Introduction
Section VI. THE FUTURE
3 Visions of the Future of AIfor Customer Engagement: 2027 Scenarios
Section V. OMNICHANNEL ENGAGEMENT
Book Review: Quantum Marketing by Raja Rajamannar
Section V. OMNICHANNEL ENGAGEMENT
Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
Winter and Spring 2023
AI + Human Is the Essential Formula for Customer Engagement
Section II. AUTOMATION
The Leader’s Strategic Mindset: A Key Factor for AI Success
Section II. AUTOMATION
Book Review: Balancing Human and AI Control to Achieve Meaningful Customer Engagement
Section II. AUTOMATION
Book Review: Artificial Intelligence for Sustainable Value Creation, Margherita Pagani and Renaud Champion, eds.
Section III. PREDICTIONS
White Glove Service: AI in Wealth Management Raises Client Engagement at Scale
Section I. PERSONALIZATION
The Mastercard Digital Engine™: Using AI to Spot Micro Trends for Effective Customer Engagement
1
2
3
Page 1 of 3
Blog Categories
Fall 2021 – Articles
9
Fall 2021 – Others
1
Fall 2021 Issue
10
MBR Blog
3
Section I. PERSONALIZATION
6
Section II. AUTOMATION
3
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