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2023 Winter and Spring
2023 Winter and Spring
Winter and Spring 2023
Introduction
Section VI. THE FUTURE
3 Visions of the Future of AIfor Customer Engagement: 2027 Scenarios
Section V. OMNICHANNEL ENGAGEMENT
Book Review: Quantum Marketing by Raja Rajamannar
Section V. OMNICHANNEL ENGAGEMENT
Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
Winter and Spring 2023
AI + Human Is the Essential Formula for Customer Engagement
Winter and Spring 2023
Introduction
Section VI. THE FUTURE
3 Visions of the Future of AIfor Customer Engagement: 2027 Scenarios
Section V. OMNICHANNEL ENGAGEMENT
Book Review: Quantum Marketing by Raja Rajamannar
Section V. OMNICHANNEL ENGAGEMENT
Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
Winter and Spring 2023
AI + Human Is the Essential Formula for Customer Engagement
Section II. AUTOMATION
The Leader’s Strategic Mindset: A Key Factor for AI Success
Section II. AUTOMATION
Book Review: Balancing Human and AI Control to Achieve Meaningful Customer Engagement
Section II. AUTOMATION
Book Review: Artificial Intelligence for Sustainable Value Creation, Margherita Pagani and Renaud Champion, eds.
Section III. PREDICTIONS
White Glove Service: AI in Wealth Management Raises Client Engagement at Scale
Section I. PERSONALIZATION
The Mastercard Digital Engine™: Using AI to Spot Micro Trends for Effective Customer Engagement
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