Section V. OMNICHANNEL ENGAGEMENT
Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
Michael DiamondNew York University
Book synopsis:Marketers expect artificial intelligence (AI) to have trillions of dollars of impact on businesses and the economy, yet many struggle...
AI for Customer Engagement at Google
Google’s Customer Engagement Leadership Team:
Tim Frank
Qiushuang Zhang
Aastha Gaur Ravi
Narasimhan
Abheek Gupta
Roman Karachinsky
Doris Neubauer
Sandeep Beri
Ian Suttle
Shashi Upadhyay
Leo Cheng
Tony Li
Natalie Mason
Vicky Ge
Google had...
Book Review: Quantum Marketing by Raja Rajamannar
Nick Primola, Association of National Advertisers
Quantum Marketing1 provides a foundation for anyone seeking to understand the current wave of tech-driven innovations that are transforming...
Commonwealth Bank: Amplifying Customer Centricity with AI
Steven Randazzo,Warwick Business School and Harvard University
Jin H. Paik, Harvard Business School and Altruistic
Yael Grushka-Cockayne,Darden School of Business, University of Virginia
Steven Randazzo, Jin H....
Singapore’s AI Applications in the Public Sector: Six Examples
Steven M. Miller, Singapore Management University
Steven M. Miller describes six instances in which Singapore has applied AI in the public sector, illustrating different ways...
Singapore’s Hospital to Home Program: Raising Patient Engagement Through AI
John AbisheganadenNational Healthcare Group
Kheng Hock LeeSingHealth Group
Lian Leng LowSingHealth Group
Eugene ShumSingHealth Group
Han Leong GohIntegrated Health Information Systems
Christine Gia Lee AngIntegrated Health Information Systems
Andy Wee...