Winter and Spring 2023 Ariticles
Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
Michael DiamondNew York University
Book synopsis:Marketers expect artificial intelligence (AI) to have trillions of dollars of impact on businesses and the economy, yet many struggle...
3 Visions of the Future of AIfor Customer Engagement: 2027 Scenarios
Jerry Wind The Wharton School, University of Pennsylvania
Mukul PandyaThe Wharton School, University of Pennsylvania
Margherita PaganiSKEMA Business School
Jerry DischlerGoogle
Artificial intelligence (AI) is making deeper inroads...
After a Stroke, AI Helped Me Learn to Write Again
Mukul PandyaThe Wharton School, University of Pennsylvania
Every year, fifteen million people around the globe suffer strokes. Mukul Pandya, a lifelong writer and editor, describes...
AI + Human Is the Essential Formula for Customer Engagement
Chetan Dube, Amelia
As AI systems for customer engagement become ever more prevalent, it is vital that business leaders understand how to design and use...
AI for Customer Engagement at Google
Google’s Customer Engagement Leadership Team:
Tim Frank
Qiushuang Zhang
Aastha Gaur Ravi
Narasimhan
Abheek Gupta
Roman Karachinsky
Doris Neubauer
Sandeep Beri
Ian Suttle
Shashi Upadhyay
Leo Cheng
Tony Li
Natalie Mason
Vicky Ge
Google had...
AI in Personalized Product Recommendations
Kartik HosanagarThe Wharton School, University of Pennsylvania
Dokyun LeeQuestrom School of Business, Boston University
Consumers today are presented with a vast wealth of product offerings in...
Book Review: Artificial Intelligence for Sustainable Value Creation, Margherita Pagani and Renaud Champion, eds.
Charles HofackerFlorida State University
Artificial Intelligence for Sustainable Value Creation is an edited volume whose authors offer a detailed and insightful exploration of both the...
Book Review: Quantum Marketing by Raja Rajamannar
Nick Primola, Association of National Advertisers
Quantum Marketing1 provides a foundation for anyone seeking to understand the current wave of tech-driven innovations that are transforming...
Book Review: Balancing Human and AI Control to Achieve Meaningful Customer Engagement
Human-Centered AIby Ben Shneiderman
Avi ParushIsrael Institute of Technology
The introduction of smart systems, automation, and autonomy is strong evidence of the proliferation of artificial intelligence...
Book Review: Seven Ways that AI Will Transform Customer Engagement
Mukul PandyaThe Wharton School, University of Pennsylvania
Artificial intelligence, or AI, is transforming every aspect of business and society, including the very nature of customer...