Winter and Spring 2023 Ariticles
Singapore’s Hospital to Home Program: Raising Patient Engagement Through AI
John AbisheganadenNational Healthcare Group
Kheng Hock LeeSingHealth Group
Lian Leng LowSingHealth Group
Eugene ShumSingHealth Group
Han Leong GohIntegrated Health Information Systems
Christine Gia Lee AngIntegrated Health Information Systems
Andy Wee...
The Alibaba Challenge: How to Effectively Engage with a Billion Customers
Yitong WangAlibaba
Ofer MintzUniversity of TechnologySydney and Tel Aviv University
Depin ChenAlibaba
Kehan ChenAlibaba
Alibaba conducts millions of transactions involving billions of dollars each year. Yitong Wang, Ofer...
The Leader’s Strategic Mindset: A Key Factor for AI Success
Pernille RydénIT University of Copenhagen
Torsten RingbergCopenhagen Business School
Omar A. El SawyMarshall School of Business,University of Southern California
Businesses are increasingly using artificial intelligence (AI) to...
The Mastercard Digital Engine™: Using AI to Spot Micro Trends for Effective Customer Engagement
Raja RajamannarMastercard
Introductory NoteRaja Rajamannar, chief marketing and communications officer of Mastercard, describes the dwindling of consumer attention and explains how marketers can follow Mastercard’s...
Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data
P.K. KannanRobert H. Smith School of Business, University of Maryland
Yi YangHong Kong University of Science and Technology
Kunpeng ZhangRobert H. Smith School of Business, University...
White Glove Service: AI in Wealth Management Raises Client Engagement at Scale
Brian Lincoln, IBM Consulting
Robert Grant, IBM Consulting
Suresh Iyengar, IBM Consulting
Brian Lincoln, Robert Grant, and Suresh Iyengar explain why firms seeking to win in the...
Wizenoze: The Value of Engaging the Customer’s Customer
Stefano Puntoni, The Wharton School, University of Pennsylvania
Stefano Puntoni examines how Wizenoze, a Dutch educational technology startup, uses AI to match educational content to...