Winter and Spring 2023 Ariticles
Commonwealth Bank: Amplifying Customer Centricity with AI
Steven Randazzo,Warwick Business School and Harvard University
Jin H. Paik, Harvard Business School and Altruistic
Yael Grushka-Cockayne,Darden School of Business, University of Virginia
Steven Randazzo, Jin H....
Developing a Trustworthy AI Rating System and Its Impact on Customer Engagement
Jennifer ShkabaturReichman University
Alex MintzReichman University
Customers who trust products and services engage more, which improves their experience and satisfaction. AI tools now shape many customer...
How Artificial Intelligence Can Keep Classical Music in Business
David Serkin LudwigThe Juilliard School
Many fear that AI spells the end of human music and musicians. David Serkin Ludwig explains why new technologies represent...
Hyper-Personalization for Customer Engagement with Artificial Intelligence
Thomas H. DavenportBabson College and Oxford Business School
Personalization based on customer attributes and behavior is a familiar concept among marketers, and artificial intelligence is...
Infosys: AI Helps Build Customer Engagement to Ace the Tennis Game
Navin RammohanInfosys
Mukul PandyaThe Wharton School, University of Pennsylvania
Navin Rammohan and Mukul Pandya describe Infosys Courtvision, which allows tennis fans to visualize the data points...
Machines that Dream: How AI-Human Collaborations in Art Deepen Audience Engagement
Refik AnadolArtist
Pelin KivrakRefik Anadol Studio and Tufts University
Human engagement in the realm of digital art will take many forms, both in the physical world...
Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
Laurent LarguinatMars, Inc.
Laurent Larguinat describes Mars’ ACE, a proprietary AI tool which analyzes large sets of consumer behavioral data to predict the sales effectiveness...
Resurrecting Jimi Hendrix: The Power of AI to Expand Consumer Engagement Through Musical Fan Cultures
Alan SchulmanUpperRight
Stacey Lynn SchulmanHi: Human Insight
Alan Schulman and Stacey Lynn Schulman describe how generative AI can make classic, iconic musical styles feel new again,...
Saving Lives with AI: Lessons in Personalization and Engagement
Rex BriggsMMA Global
Stefanie FriedoffBrown University
Erik LundbergArtsAI
Rex Briggs, Stefanie Friedhoff, and Erik Lundberg describe how the Ad Council rose to the challenge of educating people...
Singapore’s AI Applications in the Public Sector: Six Examples
Steven M. Miller, Singapore Management University
Steven M. Miller describes six instances in which Singapore has applied AI in the public sector, illustrating different ways...